• James Battison

Will RPA Fuel Your Next Marketing Campaign?


We hope that you are keeping well during this new period that we are all facing. 

At McKarthy Labs we passionately believe in helping businesses thrive through the use of innovative technology. I wanted to take a moment to talk to you about RPA and how it can help you to generate more leads for your business! As a Marketer, we understand how important lead generation is, not only the number of leads generated, but the quality too! Imagine a world where your RPA bot can:

  1. Log into your Facebook Ads manager account

  2. Download all of the leads that have signed up through Ad campaigns

  3. Send a specific campaign related email to all of the leads it has captured

  4. Upload all of the leads into your CRM system (Salesforce, Zoho, Pipedrive etc ...)

  5. Allocate a sales person to those leads automatically

And then ..

  1. Continue to carry out this process every day, over and over again!

Not only will that save ALOT of time, it will join key marketing activities with key sales activities to ensure that your leads are engaged at the exact moment they are warm! I have recorded a video, just below for you. RPA as a Service may just be what you are looking for right now. Stay safe, look after yourselves and your families

All the best,

James - Chief Growth Officer